The PR game feels like it changes faster than light. New platforms pop up every other day, and everyone’s chasing the next big marketing trend. But before you write off us old-school PR folks as relics from the fax machine era, hear me out. We may not be social media ninjas (though hey, some of […]

In the world of B2B PR, facts and figures are often seen as the currency of communication. We rattle off statistics, tout industry awards, and showcase product specs, all in the hopes of convincing decision-makers that our offering is the best. But what if there was a more engaging, more memorable way to connect with […]

Today, we’re going to try to answer the age-old question: freelancer or agency? As a PR consultant well-versed in both sides of the coin, I’m here to help you navigate this decision and choose the perfect fit for your business. The freelance PR consultant Freelancers offer a compelling package of benefits: However, there are also […]